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ECOVER mislead web users by using Bentley Organic's Trademark & Organic Integrity..!!
ECOVER use Bentley Organic name in Adwords campaign in bid to increase web interest...
Here at Bentley Organic we are very proud of our strong history in soap making. We manufacture a range of Soil Association certified organic products, which now consists of Bodycare, Baby care, and Homecare products. We stand by two key principles - that all products are Soil Association certified and that we are 'Of the Earth, not costing the Earth' making organic lifestyle choices more accessible for all. And furthermore we make no compromise to product performance making us a market leader in certified Organic Bodycare.
It has come to our attention that ECOVER ( a leading producer of ecological detergents and cleansing agents ) has been using Bentley Organic (Trademark) as Key Adwords in its Google campaign, to increase their web traffic and boost online interest.
Users searching for Bentley Organic are often finding the 1st sponsored link displayed by Google to be ECOVER! This is negative in two major ways- not only is ECOVER mis-directing users actively searching for Bentley Organic, but Ecover are also misleading the consumer to believe they have true Organic integrity!! A False Claim!
See link for a picture following a simple Google search: http://www.twitpic.com/pztn2/full
Do note that Ecover has no relationship with Bentley Organic nor any Organic Certification!
Since 1993, under the sole ownership of Jørgen Philip-Sørensen CBE, Ecover has grown into a European market leader in the niche of ecological washing and cleaning products. Besides its headquarters in Malle, close to Antwerp in Belgium, Ecover has sites in the United States of America, the United Kingdom, Germany, France and Switzerland, and its products are marketed in more than 26 countries.
Here at Bentley Organic we believe it to be a great compliment that ECOVER has gone to such lengths to portray their brand as Bentley Organic, and use our Trademarked Business name in their Adwords campaign- once more a clear illustration of how Bentley Organic is a market leader in certified Organic Bodycare.
As always follow us on Twitter www.twitter.com/bentley_organic
The Bentley Organic Team